Articles by 执牛耳

The Disappearing Brand Department: A Wake-Up Call from the Marketing 3.0 Era?

Brand professionals are anxious as companies like Jiaoxia, JD.com, Shiseido, Estée Lauder, and Unilever cut brand and marketing roles. This reflects a shift in the marketing 3.0 era, where brand departments must evolve from traditional roles to become more integrated, data-driven, and agile.