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Jack Trout, Father of 'Positioning', Passes Away; His Theory Once Revived IBM from an $8.1 Billion Loss
On June 5, 2017, Jack Trout, the world's top marketing strategist and pioneer of the positioning theory and marketing warfare theory, passed away at his home at the age of 82. His 'positioning marketing concept', introduced in his 1980 book 'Positioning', is recognized as 'the concept that has had the greatest impact on American marketing in history', changing marketing concepts in the US and worldwide. The core of positioning theory is that a company must define a position acceptable to customers' minds in the external market competition, and then guide internal operations accordingly, so that the company's outputs (products and services) are accepted by customers and converted into performance.
水原瓜子Do You Know Carrefour Has a 'Child' Called 'Easy Carrefour'? It's About to Multiply Across China
Retail giant Carrefour is planning to expand in China with a lighter, more agile format: small convenience stores named 'Easy Carrefour'. The company aims to open 40 Easy Carrefour stores by the end of this year. Currently, 17 have been opened in Shanghai, and with just over a month left in the year, Carrefour will need to open more than 20 in the coming weeks. Carrefour has indicated that Easy Carrefour will expand beyond Shanghai, but specific cities have not been disclosed.
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