AUTHOR ARCHIVE
Articles by 徐立
Browse 2 New Distribution articles by 徐立.
Published articles
2 articles · Page 1 of 1
White and Black Faded Away, While Nongfu Spring Thrives: What Marketing Philosophy Lies Behind?
Nongfu Spring recently disclosed its financials for the first time, showing net profits of 3.369 billion yuan in 2017 and 2.024 billion yuan in the first half of 2018. The article contrasts this with fading brands like Wahaha and White and Black, arguing that the difference lies in brand thinking versus product thinking, and that building differentiated cognition through functional, value, and cognitive marketing is key to enduring success.
徐立Coca-Cola: First New Flavor in a Decade
Coca-Cola is launching a new Orange Vanilla flavor on February 25, marking its first new permanent flavor in over ten years. The move aims to boost sales amid declining revenue and increasing competition, while positioning the new flavor as a complement to, not a replacement for, the classic Coke.
徐立