Brand Marketing
From 'Seeding' to 'Tree Planting': Manxiaobao's Path to Sustainable Growth
At the 7th China FMCG Conference held in Shanghai from August 19-21, Manxiaobao CEO Ms. Zeng Cheng shared insights on sustainable growth, transitioning from 'seeding' (initial product buzz) to 'tree planting' (building a lasting brand). Despite market challenges of rising sales but falling prices, the five-year-old instant food brand achieved 20% year-on-year growth in the first half of 2025, driven by a consumer-centric approach across product, communication, and channels.
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