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Articles by 李治江
Browse 3 New Distribution articles by 李治江.
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Don't Make Sales So Utilitarian!
In an era of increasingly transparent information, homogeneous products, and weakening sales performance, salespeople need to adopt a mindset of genuinely helping customers and proactively providing service. The core of sales lies in insight and understanding of customers, helping them solve problems, so salespeople should not be so utilitarian in their approach.
李治江Eight Rules for Distributor Owners' Transformation and Upgrading
This is the worst of times and the best of times! As we enter 2016, market competition has become even more brutal, with more distributors joining the red ocean of promotional wars. Frequent promotions lead to fewer customers, exhausted staff, and shrinking profits. But can promotions win future market competition? Philip Kotler's marketing theory includes four Ps; when all focus is on the promotion P, it's easy to overexert and suffer from nutritional imbalance and indigestion.
李治江Breaking the Paradox of New Product Terminal Promotion with the S-Curve
Products, as material carriers that satisfy needs, play a crucial role in marketing activities, especially in the era of personalized demand. However, new products often fail to reach consumers due to channel issues, particularly dealer inaction. This article explores common excuses dealers use to reject new products and proposes the S-curve theory as a solution to overcome these barriers and drive sales growth.
李治江