AUTHOR ARCHIVE
Articles by 麦克
Browse 2 New Distribution articles by 麦克.
Published articles
2 articles · Page 1 of 1
Why Kweichow Moutai Became the World's Most Valuable Luxury Company?
Kweichow Moutai recently surpassed a market value of one trillion yuan for the first time, and with adjusted prices, its A-share price has surged about 80 times from its IPO price of 31.39 yuan in 2001 to a record high of 2535.06 yuan. Beyond its market value, Moutai has also achieved international prominence, surpassing LV to become the world's most valuable luxury company. This article explores the reasons behind Moutai's continuous growth and development since its establishment.
麦克Why Is Channel Also a Core Competitiveness in China?
Philip Kotler, the "father of modern marketing," once said that marketing channel decisions are the most critical decisions management makes, as they directly affect all other marketing decisions. This article explains why distribution channels are a core competitiveness for companies in China, using examples like Alibaba and JD.com, and provides guidance on designing effective sales channels.
麦克