Brand Marketing
Where is New Consumption Heading in 2022? a1 Snack Research Institute's Zhou Weiping: Marketing Front-End Can Be Replicated, but Supply Chain Back-End Cannot Be Rushed
In the past six months, as capital has returned to rationality and traffic dividends have declined, voices predicting a downturn in consumption have grown louder. At the Second China New Brand Wave Conference, Zhou Weiping, founder of a1 Snack Research Institute and a 20-year veteran in the food industry, offered contrarian views on mainstream consensus, sharing deep insights on product innovation and supply chain for new brands' future development.
陈文曦