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Articles by 李伟
Browse 2 New Distribution articles by 李伟.
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2023, How Distributors Can 'Look Up at the Road and Pull the Cart'
The Spring Festival of 2023 is expected to be the most prosperous in the past three years, presenting a rare opportunity for distributors. This article shares insights from Li Wei, head of Mengniu Modern Dairy's Henan-Shanxi region, on how distributors can navigate the changing market, channel shifts, and seize the festive season.
李伟P&G and L'Oréal Join China's New Consumption 'Alley Fight'
As the 2019 Singles' Day shopping festival approaches, top livestreamer Li Jiaqi aims for 1 billion yuan in sales, riding the wave of livestream commerce. New internet-famous brands are rising, challenging established giants, while international brands like P&G and L'Oréal adapt to China's new marketing and channel dynamics to stay competitive.
李伟