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Articles by 沈志勇
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Omnichannel or Die!
The most concerning and challenging part of traditional enterprises' marketing revolution or transformation is how to transform traditional channels. Traditional channel sales have declined severely, with 56% of mall channels experiencing negative growth compared to the previous year, and 38% of malls seeing declines of over 10%. The answer, according to Shen Zhiyong, is omnichannel: integrating physical channels with PC and mobile internet to create a seamless online-offline marketing model.
沈志勇Eight Reasons Why Building a Model Market Pays Off
We have all seen butterflies dancing in flight, beautiful at the moment they spread their wings, but let's not forget that behind that beauty lies the clumsy crawling of a caterpillar, the toil of spinning silk into a cocoon, the waiting in darkness, and the pain of breaking free. Similarly, without the long and arduous exploration in regional model markets such as Wenzhou, Jiangxi, and Beijing, Wanglaoji herbal tea would not have achieved its great success in the national market. Without the long-term piloting in regional model markets like Jiangyin, Wuxi, and Nanjing, the hot sales of Naobaijin would not have been possible. Without...
沈志勇