Articles by 杨勇胜、李晓峥

Heavyweight | 2018 Analysis Report on Key Enterprises in China's Beer Industry

As a typical mass consumer goods industry, the beer industry's profitability ultimately depends on the emergence of an absolute leader. The evolution of China's beer industry can be divided into two stages: the Spring and Autumn period before 2005 and the Warring States period after, with each further subdivided. This report analyzes the strategies and market positions of major players including China Resources Snow, AB InBev, Tsingtao, Yanjing, and Carlsberg.