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Articles by 深燃团队
Browse 9 New Distribution articles by 深燃团队.
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How Can Traditional Supermarkets Retain Young Shoppers?
Post-90s white-collar worker Xiaoyu invited friends over for lunch on a weekend. Waking up at 9:30, she ordered groceries via a delivery platform to avoid the hassle of going out. This reflects the rise of instant retail, where traditional supermarkets integrate online delivery to meet immediate consumer needs, as their offline-centric model struggles.
深燃团队Who Wants to Replace Yili and Mengniu?
In the life of consumer Amy, milk is a staple necessity. As a child, she drank fresh milk delivered to her door, but as that old sales model faded, her family switched to classic Yili and Mengniu products and local pasteurized short-shelf-life milk. Recently, she has noticed more changes, with unfamiliar, better-packaged low-temperature milk brands appearing. Her perception reflects a broader trend: China's dairy industry has long been dominated by giants Yili and Mengniu, but now over ten dairy companies are rushing to IPO, and new brands are trying to break through with novel concepts, ingredients, and channels.
深燃团队The Rise and Fall of Chinese Retail: From 'Competition' to 'Mutual Assistance' Between Online and Offline
Chinese consumers are increasingly using food delivery platforms to purchase a wide range of goods, from daily necessities to cosmetics, driven by the need for speed and certainty. This trend has given rise to instant retail, a new retail model that integrates online and offline advantages, benefiting local businesses and consumers alike.
深燃团队New Consumption in the Second Half: Some 'Break Out', Others Trapped in Traffic
New consumption brands are undergoing a reshuffle, with sales declining in August 2021 due to rising traffic costs and low ROI. Brands that fail to 'break out' and become the top-of-mind choice in their category risk being trapped in traffic and facing growth bottlenecks.
深燃团队Qian Dama 'Harvests' the Elderly
Qian Dama, a community fresh food chain born in Guangdong, has expanded rapidly by targeting elderly customers with services like tiered discounts and community engagement. Despite its success and IPO rumors, franchisees complain about low profits, and consumers question the actual savings from its discount model.
深燃团队This Generation of Young People Can't Even Afford Instant Noodles
Post-90s Xiao Lin recalls her student days when instant noodles were a lifesaver, but now she finds that the price of instant noodles has risen significantly, with some buckets costing nearly 10 yuan and even over 20 yuan. Traditional brands are launching high-end lines, and new brands are emerging, but the upgrade faces challenges from consumer perception and competition from new fast-food categories like luosifen and self-heating hotpot.
深燃团队E-cigarette entrepreneurs are all selling alcohol now
Since the first half of 2020, at least six founders or executives from e-cigarette companies have launched low-alcohol beverage startups, including brands like Mali Duntun, Zouqi Qingniang, Shidian Yike, and Lanzhou, all of which have secured funding. This trend mirrors the e-cigarette boom of 2019, with investors and entrepreneurs betting on a new generation of young consumers.
深燃团队Ten Questions on Low-Alcohol Drinks: A Tax on Intelligence or a Real Trend?
Low-alcohol drinks are a booming startup trend, with 14 financing deals in 2020. Investors and entrepreneurs debate whether it's a good business, while questions remain about health claims and market potential.
深燃团队Community Group Buying Enters 'Group Leader' Elimination Round
The recent uproar against community group buying seems to have subsided. After the People's Daily commentary, supplier boycotts, and the 'Nine No's' regulation in mid-December 2020, the once-hot sector cooled overnight. However, the giants have not stopped; instead, they are accelerating expansion and shifting from blitzkrieg to positional warfare, starting a new round of group leader elimination.
深燃团队