Consumer & Categories
Data Dive into Electrolyte Drinks: Heatwaves Drive a New Surge in Professional Hydration
As summer heat intensifies, electrolyte drinks are experiencing explosive growth in China's beverage market. Data from MaxWin shows that electrolyte drinks have outpaced the broader functional and sports drink categories in sales growth, with leading brand Alien (元气森林) maintaining nearly 50% market share through product innovation and strategic expansion.
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