Articles by 钱丽娜

In-Depth Analysis: From Marketing to Distribution, How Wrigley's Doublemint Sold 100 Million Boxes of a Single Product?

In the spring of 1891, William Wrigley Jr., founder of Wrigley, came to Chicago to do business. He gave away two sticks of gum with each can of baking soda, and found gum was very popular. So he commissioned the Zeno Manufacturing Company in Chicago to produce gum, and bought the factory in 1911. From 1914, Wrigley products entered China from factories in Chicago and Australia. During World War II, Wrigley gum became a military supply for the U.S. armed forces, temporarily leaving the civilian market and also leaving mainland China. It was not until 1981 that Wrigley cooperated with China National Cereals, Oils and Foodstuffs Import and Export Corporation to supply 'foreign-related places' and Friendship Stores in Beijing, Shanghai, Guangzhou, Dalian and Xiamen, marking the beginning of Wrigley's 'return' to the Chinese market.