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Articles by 维尼熊
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The Beer Wars: A Clash of the Five Major Legions
In China's five-thousand-year civilization, alcohol culture has always been a significant part, with countless stories related to alcohol. Among Chinese alcohol culture, baijiu has always been the mainstream, while red wine and beer are imported products that only became popular after the reform and opening up. This article analyzes the competitive landscape of China's beer industry, focusing on the five major beer groups and their financial performance.
维尼熊The Great Collapse: The Fall of Beingmate, Once the No.1 Domestic Milk Powder Brand
Beingmate, once crowned as China's top domestic milk powder brand, held a top-three market share for years. However, by 2016, its sales plummeted and it suffered massive losses, with revenue dropping 39.02% year-on-year to 2.764 billion yuan and net profit attributable to shareholders falling 853.24% to -781 million yuan. This article explores the reasons behind Beingmate's decline from glory to ruin.
维尼熊