AUTHOR ARCHIVE
Articles by 湃动大商业组
Browse 2 New Distribution articles by 湃动大商业组.
Published articles
2 articles · Page 1 of 1
From Cola's "Eternal Second" to the World's Second-Largest Food Group: What Can We Learn from This "Legacy Consumer" Brand?
PepsiCo, often seen as the perpetual runner-up to Coca-Cola, has actually surpassed its rival in revenue, global ranking, and brand portfolio. By adapting through price wars, targeting the youth, and diversifying into snacks and other beverages, PepsiCo has become the world's second-largest food company, offering valuable lessons for legacy consumer brands.
湃动大商业组Zhang Xiaoquan Loses Its Edge: Time-Honored Brand Suffers from New Consumerism 'Illness'
A recent incident where Zhang Xiaoquan, a renowned Chinese knife brand, stated that its cleavers cannot be used to smash garlic, sparked widespread online debate. The controversy highlights the brand's struggle to adapt to Chinese cooking habits and its broader challenges in innovation, channel strategy, and brand marketing, reflecting deeper issues facing many time-honored Chinese brands.
湃动大商业组