Brand Marketing
China Resources Beer, Now Fully Owned, Kicks Off M&A Spree with €5 Billion Bid for Eastern European Brands
According to Reuters, five bidders, including China Resources, have advanced to the second round of bidding for SABMiller's Central European beer brands, with offers exceeding €5 billion (approximately RMB 36.82 billion). The assets include Czech Pilsner Urquell and Polish Tyskie and Lech, and other bidders include Asahi Group Holdings, Bain Capital, Advent International, PPF Group, and Jacobs Holding AG.
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