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Articles by 程英奇
Browse 4 New Distribution articles by 程英奇.
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Is Attacking the Lower-Tier Market a False Proposition for New Consumer Brands?
In 2023, the most discussed topic in FMCG is offline terminal construction, with the lower-tier market being the hottest point. Many recognize it as a future channel and growth opportunity, but results are minimal. The author argues that the lower-tier market is not a false proposition; rather, the issue lies in strategy management and a lack of precise marketing and operational capabilities. The so-called lower-tier market refers to the distribution business in third-, fourth-, and fifth-tier cities, including prefecture-level cities and county/township networks.
程英奇Strategies and Transformations of Daily Chemical Distributors
In the new consumption era compounded by the post-pandemic period, daily chemical distributors face immense pressure and are undergoing transformation and upgrading. There is no one-size-fits-all formula, but by learning from others' successes and adapting to one's own reality, distributors can find a new starting point for development. The key is to follow trends and adapt appropriately for efficient and effective transformation.
程英奇Traditional Models Face Challenges, FMCG Distributors Urgently Need Innovation and Change
2023 is an extremely important year for all daily chemical distributors, standing at a crossroads of development, facing new choices and challenges. Looking at the decades-long history of the daily chemical industry, both brands and distributors have adapted and grown within cycles, breaking through them, though some may have lost their way. The industry faces a hurdle every 10 years, where one must either achieve new heights or decline and exit amid the tide of change. Recently, many distributors have communicated with me about how to win the post-pandemic opening battle and achieve new rise. I have distilled three cautions and eight capabilities for distributor innovation and transformation.
程英奇Distributors' Self-Transformation: No Longer Just 'Porters' for Brands
Distributors who turn crises into opportunities often win through systematic thinking and holistic innovation. In 2022, a year of market volatility and pandemic-driven changes, distributors faced numerous transformation challenges, with many feeling like mere 'porters' for brands, burdened by high costs, low profits, and risks. To thrive, they must upgrade their management systems in eight key areas.
程英奇