Brand Marketing
What Will It Take for Mengniu to Reclaim the Top Spot in the Dairy Industry? It's Still a Mengniu Behind Yili
Despite similar asset scales, revenues, and market shares, since the melamine incident, Mengniu's market value has lagged behind Yili's by the size of one Mengniu, with profits only one-third of Yili's. This is closely related to frequent management changes and industrial layout adjustments at Mengniu.
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