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Articles by 代秀辉

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Brand Marketing

10 Lawsuits in 1 Year: Three Squirrels Faces Three Hurdles on Its IPO Path

Due to the lack of comprehensive whole-industry-chain safety control, food safety issues are highly likely to occur; over-reliance on online channels and a single homogeneous product category may lead to a cliff-like decline in performance in the event of unexpected situations. These potential risks will, to some extent, become obstacles to its IPO.

代秀辉
Capital, Earnings & M&A

Master Kong May Fall into a Nokia-Style Predicament

Master Kong's performance has suffered another Waterloo. On February 22, Master Kong Holdings Limited (hereinafter referred to as Master Kong) released its 2015 performance forecast, expecting unaudited net profit for the year ending December 31, 2015 to decline by approximately 35% to 40% compared to 2014. This marks the largest annual profit decline for Master Kong in over a decade. The company attributed the decline to three main factors: price increases for upgraded instant noodle products leading to short-term sales drops due to channel观望, beverage business making impairment provisions based on conservative financial principles, and exchange rate fluctuations affecting group profitability.

代秀辉