Consumer & Categories
Multiple Distributors in One Region, Nationwide Channel Crossing: Who Is Destroying the Last Line of Defense in the Beverage Industry?
China's beverage industry is undergoing unprecedented structural divergence. While leading brands like Nongfu Spring, Genki Forest, Dongpeng Beverage, and Wahaha are conquering markets with double-digit growth, small and medium-sized brands are seeing declining survival rates, with most struggling to stay afloat. Behind this divergence lies the collapse of regional protection systems for small and medium-sized brands. The question of whether to firmly implement 'long-term strategy' or address the immediate 'survival crisis' has become a key issue for many such brands. Wen Zhibing, partner at Pinyinhui, stated: 'For most small and medium-sized beverage brands, 'sales growth' and 'market stability' cannot be achieved simultaneously; they must choose one.'
穆宇