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XinChao Media Zeng Jian: Forge Brands with Mindshare to Lead the New Order of the Future
Brands are the core of reaching consumers. Only when a brand makes consumers remember and like it can true reach be achieved. In today's fiercely competitive stock era, how to build a brand has become a required course for all enterprises. On March 17, 2025, at the main forum of the 10th China FMCG Innovation Conference held by New Distribution, Zeng Jian, co-founder and general manager of the operation center of XinChao Media Group, delivered a sharing session titled "Forge Brands with Mindshare to Lead the New Order of the Future." XinChao Media is the platform with the largest number of community media in China and the largest number of community smart screens.
曾健Zeng Jian of Xinchao Media: How FMCG Brands Can Break Through in an Era of Oversupply
Oversupply is a common challenge facing every industry in China in recent years. According to mainstream authoritative views from academia and industry, in 2024, mainstream consumer groups will remain saturated due to the broader environment. Is China's housing oversupplied? Data shows that the total number of existing houses in China exceeds 600 million buildings, enough for 3 billion people, far exceeding the purchasing power of the population. Is automobile capacity oversupplied? Data shows that the overall production capacity of passenger cars in China is close to 55 million units, while annual production is about 23 million units, with a utilization rate of only 50%.
曾健Xin Chao Media Zeng Jian: Bouncing Back from the Bottom, Practical Cases of Brand Growth
Zeng Jian, co-founder and senior vice president of Xin Chao Media Group, delivered a keynote speech titled 'Bouncing Back from the Bottom: Practical Cases of Brand Growth' to over 1,500 industry professionals. New Distribution has compiled the essence of his speech for readers, covering how to navigate economic cycles and achieve counter-trend growth.
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