Consumer & Categories
Baijiu Falls from Its Pedestal: Post-95s Entrepreneur Faces Setbacks in Liquor Distribution
In 2024, Lin Fan, a post-95s individual, left a stable government job to become a distributor for a baijiu brand, only to find that even famous-brand development products were hard to sell, moving just over 200 cases in six months. As the industry undergoes a deep adjustment, even seasoned veterans are losing confidence, with the market becoming a 'walled city' where those inside want out and those outside want in.
幸雯雯