Dealer Operations
Spring Festival Gift Boxes: Should Distributors Stock Up More?
Spring Festival has always been a key window for observing trends in China's consumer market. For the FMCG industry, Spring Festival gift boxes not only carry holiday consumption demand but also represent the most important concentrated sales period of the year. With less than a month to go before the 2026 Year of the Horse Spring Festival, the question for distributors and retailers has shifted from 'whether to stock up' to 'how to stock, what to choose, and how much to control'—the outcome of this battle will directly affect the operating rhythm for the entire coming year.
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