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Articles by 路胜贞
Browse 7 New Distribution articles by 路胜贞.
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Design a Good Compensation System and Employees Will Work Hard Without Complaints!
In the fast-moving consumer goods (FMCG) industry, distributors play a crucial role in connecting manufacturers with end consumers. A well-designed compensation system can help distributors build a motivated sales team and gain a competitive edge. This article provides detailed guidance on designing compensation packages for sales managers, supervisors, and representatives, emphasizing the importance of fairness, flexibility, and timely incentives.
路胜贞Tuopai Turmoil Signals 2016 May Be the Most Dangerous Year for the Liquor Industry! Entering a Period of Drastic Transformation
In 2015, China's liquor industry failed to undergo deep adjustment, leaving problems for 2016. National liquor production reached 13.12 million kiloliters in 2015, up from 12.57 million in 2014 and 12.26 million in 2013, indicating overcapacity remains unresolved. With the economy slowing, consumer demand shows no rebound. Recent turmoil led by Tuopai in the Sichuan liquor camp signals that in the remaining eight months of 2016, the baijiu industry may enter a normal adjustment phase, with many enterprises paying for unresolved issues from the previous year.
路胜贞The Cute Little Ecosystem Trap
Marketing rules are constantly being rewritten, and the laws of competition have become incomprehensible overnight. But nothing has really changed—the soul, the logic, and the competitive fundamentals of resources, products, and brands remain the same. The so-called ecosystem is just a new label for these old concepts.
路胜贞A Dumpling-Triggered 'Cold' War
The article recounts the fierce competition in China's frozen food industry, focusing on the rivalry between Sanquan, Longfeng, and Wanchai Ferry. It details how Sanquan rose to dominance through strategic moves, including leveraging new national standards to outmaneuver competitors, ultimately acquiring Longfeng in 2013.
路胜贞From 25 Million in Debt to 1.6 Billion in Revenue: The RIO Miracle!
With the popularity of TV dramas like 'My Sunshine' and variety shows like 'Running Man', the colorful RIO (Rui Ao) pre-mixed cocktails became a hit, boosting the stock price of its parent company, Baorun, from under 20 yuan to 112.9 yuan. The mastermind behind RIO's success is Liu Xiaodong, a former cigarette factory worker, who took a decade to turn the innovative product from 25 million yuan in debt to a half-year revenue of 1.617 billion yuan.
路胜贞Why Did Northeast Big Board Become Popular?
Nostalgia marketing has been tried by many old brands across China, but most have achieved only lukewarm results. Northeast Big Board, however, succeeded by pricing boldly, building strong relationships with small retailers, and adopting a broad strategic vision, turning nostalgia into a massive market opportunity.
路胜贞Deep Dive: How Yakult Captured 37% of China's Probiotic Market with a Single Product
Since its launch in 1935, this product, which has been popular worldwide for 80 years, has relied on the concept of 10 billion active lactic acid bacteria, a small red bottle, and a team of mothers to go its own way and lead the pack in the wave of diversification. Behind Yakult are Snow Brand, which has been left far behind, and Calpis, which is struggling to catch up. Similarly, Mengniu, Yili, Sanyuan, Guangming, and Taizinai are no match. 1. The Heartfelt 80,000 Yakult Ladies: This is an era of speed and efficiency...
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