Articles by 邹小困

Decoding Feihe Infant Formula: What's the Growth Strategy Behind a 15 Billion Yuan Revenue Increase in 4 Years?

This article analyzes the growth strategy of Feihe, a Chinese infant formula brand that rose from a 4% market share to 17.2% in six years, surpassing foreign competitors. It explores Feihe's high-end product positioning, focus on lower-tier cities, marketing tactics, offline promotion, and DTC model exploration.