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Capital, Earnings & M&A

“Ham King” Invests 300 Million in a New Company, Market Value Soars to 10 Billion

A 300 million yuan investment by Zhejiang's time-honored brand and 'first ham stock' Jinzi Ham into a chip company has sparked market frenzy, with its market value peaking at 10.25 billion yuan. The move is part of the company's broader cross-industry investment strategy, which has included ventures in finance, healthcare, and AI, as it seeks a second growth curve beyond its core ham business.

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Brand Marketing

Daily Sales Break One Million! Post-00s Boost 'Tipsy Tool', Reviving a 43-Year-Old Henan Legacy Brand

Post-00s have created a new 10-billion-yuan tipsy market: Chinese-style tea beer. Xinyang Maojian, West Lake Longjing, lemon-scented Dancong, peanut oolong... When tea meets beer, sealed with Chinese-style visuals and Eastern narratives, it has become a hot craft beer segment in the past year. The trendsetters are mid-tier domestic beer brands.

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