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Articles by 陈凯乐
Browse 3 New Distribution articles by 陈凯乐.
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Prepared Dishes Are Not a Savior
In August this year, in a warehouse in Linping District, Hangzhou, boxes of boiled soy sauce and pickled fish packets were neatly stacked in a temperature-controlled assembly workshop, their fate hanging in the balance. "Qudian is no longer doing prepared dishes," the warehouse manager told Ebrun Power. This year, they built a low-temperature warehouse to pack and assemble Qudian's prepared dish kits and side dishes, which were then delivered to consumers by courier. But soon, this cooperation ended with Luo Min clearing his Douyin account. On the C-end prepared dishes table, another player has left the game, but more players are quickly filling the gap.
陈凯乐Community Group Buying: The Midfield Battle - It Starts with Group Leaders, Ends with Supply Chain
The battlefield has shifted: early community group buying relied on group leaders' private domain traffic and physical stores to achieve low-cost customer acquisition in an era of increasingly precious traffic. However, under the dominance of a 'traffic-centric' mindset, platforms over-relied on group leaders and missed the golden opportunity to build supply chains. The black swan event has brought a new spring to the fresh produce industry—can players seize the opportunity? If you had asked a VC a year ago to predict the hottest investment track in China in 2020, community group buying would not have been their answer. But now, the seemingly impossible has happened.
陈凯乐Burning Through 1.8 Billion in 8 Months: Behind the Collapse of Dailuobo—Nepotism, Empty Warehouses, and Outsourcing Money Laundering
As temperatures in Hangzhou drop to 10 degrees Celsius, Li Nuo, an employee of fresh e-commerce company Dailuobo, sees his dream of a housing lottery slip away after his social insurance is cut and he is forced to leave. The company, which had raised 634 million yuan and boasted monthly GMV of over 100 million, suddenly announced on November 22 that it was facing a funding crisis due to poor management. An exclusive investigation by Zinc Finance reveals that CEO Li Yang's nepotism, lack of oversight in procurement, and suspicious outsourcing practices, along with a 200 million USD investment withdrawal by Hillhouse Capital after discovering bad debts, led to the company's internal collapse.
陈凯乐