AUTHOR ARCHIVE
Articles by 徐应云
Browse 5 New Distribution articles by 徐应云.
Published articles
5 articles · Page 1 of 1
7 Tips for Successful Client Visits
Client visits are the most basic and routine work in marketing: market research, new product promotion, sales promotion, and customer relationship maintenance all require client visits. Many sales representatives agree that if a client visit is successful, other related sales tasks will naturally follow. However, many visited clients (mostly purchasing staff and store managers) may ignore sales representatives due to a sense of superiority or being accustomed to frequent visits, leading to many stories of rejection. In fact, with the right approach and methods, client visits are not as difficult as imagined—success is simple.
徐应云Six Steps for Regional Market Marketing
Regional market operations are an integral part of a company's overall marketing strategy and its concrete embodiment in execution. Based on practical experience, six steps can be taken: dividing the regional market and setting strategic goals, conducting in-depth surveys and building customer files, decomposing targets internally and assigning responsibility to individuals, positioning competitors and formulating attack and defense strategies, refining customer management and consolidating market foundation, and improving incentive measures to boost sales momentum.
徐应云The "Three Axes" of Daily Management for Marketing Teams
There are many methods and tools for managing a marketing team, such as daily management, performance assessment and incentives, communication and interaction, and mindset cultivation. Among these, the author believes that daily management is the cornerstone for the smooth implementation of other management tasks. As the saying goes, 'A tall building rises from the ground.' The more fundamental the daily management, the more it relates to the growth of the entire marketing team. It can be said that a marketing team's learning and exchange, mindset adjustment, information feedback, clarity of priorities, and work deployment are basically accomplished through daily management activities.
徐应云Ten Major Obstacles to the Development of Chinese Distributors
This article outlines ten major obstacles hindering the development of Chinese distributors, including poor product mix, sales incentives replacing management, imbalanced treatment of large and small customers, price wars in a low-margin era, using common channels for different products, individual heroism in market operations, weak corporate brands, management not matching development speed, high costs, and outdated mindsets.
徐应云The "Three Axes" of Daily Sales Team Management
This article discusses the importance of daily management in marketing teams and outlines three key methods: meeting management, form management, and workplace management. It emphasizes that these foundational practices are crucial for team growth and effective operations.
徐应云