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Articles by 湃动研究院
Browse 8 New Distribution articles by 湃动研究院.
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A Tale of Two Extremes: The Brutal Business of Pre-Made Dishes
The pre-made dish industry, a trillion-yuan market with vast potential, is experiencing a boom-and-bust cycle. While giants like Hema, Dingdong, and Qian Dama are entering the sector, many early players have already failed, highlighting the industry's brutal realities.
湃动研究院The Consumer Mindset Behind Lunar New Year Shopping
In 2023, as pandemic restrictions eased, Lunar New Year shopping rebounded, reflecting a shift from face-saving purchases to health-conscious, quality-driven choices. Young consumers, while nostalgic for traditional brands, are also embracing innovative, culturally resonant products, reshaping the annual ritual.
湃动研究院How Can Sichuan Seasonings Expand Beyond Sichuan and Chongqing?
The seasoning business, especially in Sichuan, has always attracted capital, with a market of 450 billion yuan. Despite the rise of Sichuan seasoning companies, few have achieved the scale of leading enterprises like Haitian, and the industry faces challenges in standardization and national expansion.
湃动研究院Coconut Juice Track: Can Break Out, but Hard to Break Regional Bottlenecks
Have you ever drunk a coconut juice called Special Forces? For this question, people from different places will give completely opposite answers. At a banquet in Jiangsu, a friend told me that locals only choose Special Forces for coconut juice. Compared to Coconut Palm coconut juice, which created the category in 1988, Special Forces coconut juice appeared twenty years later. But in terms of revenue, Special Forces is second only to Coconut Palm; in 2016, its sales in Jiangsu Province alone reached 1 billion yuan. This makes one curious: in the coconut juice market where Coconut Palm firmly holds the leading position and the pattern is relatively solidified, how does Special Forces take root and become the synonym for regional coconut juice? As a microcosm, what opportunities and difficulties does Special Forces reflect in the coconut juice track? (Note: Special Forces coconut juice has now been renamed SUSA; this article continues to use Special Forces.)
湃动研究院Business Wisdom in Specific Scenarios
Reflecting on a National Day holiday, the author identifies a common thread among three seemingly unrelated business models: hangover drinks in restaurants, specialty yogurt in scenic areas, and cultural creative ice cream at tourist sites. Each thrives by leveraging specific consumption scenarios, targeting hidden markets, and seizing opportunities in untapped market spaces.
湃动研究院In 2022, What Will Sustain New Consumption?
New consumption is visibly receding. This article traces the origins of the wave back to 2014, examines the financial struggles of four listed new-consumption leaders—Perfect Diary's parent Yixian E-commerce, Helen's Bar, Pop Mart, and Nayuki—and identifies three major challenges: fading platform dividends, insufficient mindshare and channel penetration, and weak hit-product pipelines. It concludes that brands must evolve from 'new brands' to 'mass-market brands' to survive.
湃动研究院Can Craft Beer Stir Up the Foam in the Beer World?
This article explores the rise of craft beer in China, from its historical roots to the current competitive landscape, and examines whether it can transition from a niche trend to mainstream consumption.
湃动研究院The "Overlooked" Canned Food: In Critical Moments, Industrialized Food Can "Save Lives"
Since March, Shanghai has been at the epicenter of a new wave of Omicron outbreaks, with 25 million people facing varying degrees of material shortages. While residents have resorted to creative measures like community group buying and hydroponic vegetable cultivation, the article argues that canned food, often misunderstood as unhealthy and unpreserved, is actually a reliable and nutritious option for emergency preparedness, backed by historical and global examples.
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