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Articles by 天涯住在十里村
Browse 3 New Distribution articles by 天涯住在十里村.
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Community Stores: The Future Battleground
Over the years of working on projects, one recurring question has been how to find the most effective promotional channels. We've been pondering where our users are and where our channels should be. Looking back at 2C projects in recent years, marketing and customer acquisition have almost always revolved around residential communities. Within communities, elevator ads are one of the most familiar channels, with Focus Media and Xinchao being the major players. Besides elevators, another equally important channel is the community store. The author believes that in the future, community stores will become a key consumption entry point.
天涯住在十里村I Make Over 10,000 Yuan a Month Running a Community Group Buy in My Neighborhood.
Community group buying is a major trend in e-commerce this year, accelerated by the pandemic. While platforms like Shihuituan and Shixianghui recruit moms and store owners as group leaders, this article focuses on individuals running their own community group buying businesses. It covers profitability, advantages, customer acquisition, product selection, and daily operations, using the example of a woman named Youyou who earns over 10,000 yuan monthly.
天涯住在十里村Expired Food: A Neglected Retail Market Worth Tens of Billions
Imported biscuits at 9.9 yuan per box, instant noodles at 9.9 yuan per box, and lactic acid bacteria drinks at 7.6 yuan per box—these are prices a friend posted on social media. Despite the seemingly loss-making prices, some people earn millions of yuan annually from this business. This article explores the overlooked but billion-yuan market of near-expiry products, focusing on the food industry.
天涯住在十里村