Brand Marketing
The Long Road to the C-end Market for Plant-Based Milk
After a surge in popularity, the plant-based beverage sector has entered a slow development phase. OATLY's 2022 financial report showed losses and CEO changes, while emerging oat milk brands have gone quiet in the media and entered discount food stores. Meanwhile, coconut-based brands like Finomare have saturated the tea and coffee markets and are competing fiercely in the C-end retail space.
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