Brand Marketing
20 Years Ago CCTV Was the Only Way to Build a Brand; 20 Years Later, Being an Internet Celebrity Is the Only Way
Zhong Xue Gao, a well-known name in the innovative brand circle, has maintained the fastest growth, highest average order value, and highest repurchase rate in the ice cream category online since its launch, according to founder Lin Sheng. The brand's success demonstrates that its brand value is being recognized by users, and its approach offers valuable lessons for the FMCG industry.
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