AUTHOR ARCHIVE
Articles by 秦亚峰
Browse 2 New Distribution articles by 秦亚峰.
Published articles
2 articles · Page 1 of 1
The Growth Logic of the FMCG Industry Is Being Completely Rewritten by AI!
In recent years, the FMCG industry has invested in digital transformation, completing the initial stages of 'data online' and 'system integration.' Now, this process is accelerating into a new 'AI-driven' phase—companies are no longer satisfied with 'seeing' data but seek to make data flow in real time and actively empower business. AI is shifting from a tool attribute to a capability attribute, penetrating key links such as supply chain, channel, and marketing, driving enterprises from static analysis to dynamic intelligent decision-making. How to make AI move from 'foreseeing the future' to 'achieving growth' and truly become a business engine has become a key industry issue.
秦亚峰BC Integration: Integrating Distribution and Sell-through
The article discusses the importance of integrating distribution (B) and sell-through (c) in the digital era to improve marketing efficiency. It highlights three key advantages of BC integration: achieving long-term user value, low-cost marketing, and scenario reshaping, with case studies from Super Node's clients.
秦亚峰