Articles by 辛剑 汪妮

Year-End Sales Push: All Efforts Are in Vain Without Winning Over the Terminal!

All year-end sales-boosting measures must ultimately be implemented at the terminal to ensure products reach consumers, preventing market 'backlog'. Therefore, the year-end sales push should start with the terminal. Focus on terminal changes and use promotional combinations, as consumer behavior, hypermarket dynamics, and competitor actions all shift during this period.