Brand Marketing
Toothpaste Priced at 159 Yuan! P&G Ends Its 'Affordable' Expansion
After introducing premium diapers to the Chinese market, P&G has launched another high-end product. Recently, P&G's oral care brand Oral-B announced its strong entry into the Chinese market with a professional gum care toothpaste set priced at 159 yuan, a product with almost no competitors in China and completely shedding the affordable brand image of P&G's Crest. Beijing Business Today reporters found that consumers have low acceptance of the high price, but P&G itself is confident.
钱瑜 王潇立