Articles by 许战海

Why Can Six Walnuts Exceed 10 Billion While Lulu and Coconut Tree Cannot?

This article reflects on Chinese positioning cases, arguing that creating a new 10-billion-yuan product is easiest starting from protein beverages. It analyzes how Six Walnuts succeeded by leveraging competition and clear consumption scenarios, while Lulu and Coconut Tree failed to break through due to lack of scenario positioning and multi-layer consumption penetration.