Brand Marketing
No Advertising, Annual Revenue of 15 Million! What Exactly Makes Expiring Food So Popular on Douyin?
Expiring food is trending on Douyin, with some sharing tips to gain followers and others claiming to earn 15 million yuan annually without ads. Once seen as a bargain for the elderly, it now attracts young consumers, with over 40% of respondents willing to buy and recommend it, and 47.8% of buyers aged 26-35. The market is booming, but success requires navigating challenges like consumer stigma, online traffic, and supply chain issues.
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