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Articles by 宋新宇
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Ten Major Misconceptions in Performance Appraisal
Performance appraisal is not the same as performance management; appraisal can help you identify problems, but it may not solve them. This article summarizes ten common misconceptions about performance appraisal and offers practical suggestions for effective implementation.
宋新宇Should Marketing Work Be Managed by Process or by Results?
A client in the FMCG industry with annual revenue over 100 million yuan and a national sales team of over 300 people has seen sales efficiency decline from 500,000 yuan per capita to 300,000 yuan over the past two years. To reverse the trend, the boss hired managers from large companies. One from a private enterprise suggests managing results with hard targets and rewards/punishments, while another from a multinational suggests managing daily behaviors and activities. The boss is torn. The advice given is to manage results always, but manage process when people or tasks are immature or when results management fails.
宋新宇