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Articles by 王磊
Browse 3 New Distribution articles by 王磊.
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Distributor Boss's Personal Account: How Did He Turn Around from Mars Wrigley Distribution to Snack Food Category Distributor?
Before 2018, Zhicheng Trading in Linquan County, Anhui, was a multi-brand, cross-category distributor. After 2018, it successfully transformed into a single-category snack food supplier, experiencing short-term sales fluctuations but rapid net profit growth. Now, Zhicheng Trading has over 2,000 terminal outlets, 11 salespeople, 1,500 SKUs, with annual sales growth exceeding 30% and self-operated category sales growth over 100%. The following is the 'distribution development history' of Zhicheng Trading, as told by its founder, Mr. Wang Lei.
王磊The All-Around Excellent City Manager
A city manager is a versatile role responsible for a company's business in one or several cities, requiring a combination of skills. An excellent city manager should possess ten all-around abilities, including communication, stress resistance, diligence, initiative, planning, meticulousness, affinity, political awareness, humility, and courage.
王磊The FUN Principle for Selecting Promotional Items
Promotional items are like salt in the 4P marketing mix: seemingly insignificant but crucial for the right flavor. Choosing them wisely, based on market conditions, can yield outsized results. The FUN principle—Funny, Unique, Necessary—guides effective selection to drive sales and engage consumers.
王磊