Articles by 李小霞 窦轩

Surviving in the Era of Affordable Prices

A company may collapse for many reasons, but Wang Yumeng never expected that the last straw would be 'low prices.' Her original leaf tea brand Chabiubiu was recently removed by Hema as it pivoted to a discount store model, making its mid-to-high-end positioning incompatible with Hema's new 'everyday low prices' strategy. This shift reflects a broader trend in China's consumer market toward value-for-money products, as seen in the rise of brands like Mixue Bingcheng and Pinduoduo.