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Articles by 侯孝海
Browse 5 New Distribution articles by 侯孝海.
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Hou Xiaohai: My View on the C-End, the Core Logic of the New Consumer World
At the CFC 2026 11th China FMCG Conference, Hou Xiaohai, COO of CP Group China and founding president of the China International Liquor Promotion Association, delivered a keynote speech on the core logic of the C-end in the new consumer world. He proposed the '4P+C = Scenario King' model, emphasizing that in the era of consumer sovereignty, companies must fully commit to the C-end to survive and thrive.
侯孝海China Resources Beer's Hou Xiaohai Exclusive: Rebuilding Enterprise Capabilities to Create a New FMCG World
At the 5th China FMCG Conference and 1st China FMCG Distributor Conference, Hou Xiaohai, Chairman of China Resources Beer, shared insights on rebuilding enterprise capabilities in the new world, drawing from CR Beer's transformations and strategies. He emphasized the need to adapt to a fundamentally changed consumer landscape.
侯孝海Exclusive | China Resources Beer CEO Hou Xiaohai's Speech: Braving the New World
At the 2023 (8th) China FMCG Innovation Conference hosted by New Distribution, Hou Xiaohai, CEO of China Resources Beer (Holdings) Co., Ltd., delivered a keynote speech. He shared insights on the 'New World' concept, the transformation of the beer industry, and China Resources Snow Breweries' strategic journey.
侯孝海The New World of Chinese Beer
At the 7th China FMCG Channel Innovation Conference held in Chengdu from November 3-5, 2022, Hou Xiaohai, CEO of China Resources Beer and Chairman of China Resources Snow Breweries, delivered a keynote speech on why Snow Beer underwent transformation and the concept of the 'New World' of beer. He outlined the major changes in consumption, venues, products, and pricing, and emphasized the need for companies to adapt to the new era.
侯孝海Exclusive | Hou Xiaohai: The Success Logic of Snow Beer and Its Three-Year Transformation
Snow Beer, a domestic Chinese brand, achieved national reach quickly and became China's No.1 in production and sales by 2005, maintaining its lead in single-brand and single-variety sales. Hou Xiaohai, its current executive director and general manager, shares the brand's success factors, the challenges it faced, and the strategic changes implemented over the past three years.
侯孝海