Brand Marketing
After War Horse, VOSS Will Rise: How Many Spare Tires Has Huabin Prepared for Red Bull?
With the Red Bull trademark dispute intensifying, Huabin Group has launched a domestic version of its VOSS water brand, aiming to find alternatives to Red Bull. Industry insiders note that after the dispute began in late 2016, Huabin introduced the War Horse brand to replace Red Bull, but it has failed to compensate for losses, prompting the company to seek other brands to form a collective force.
蓝鲸产经