Articles by 徐迂人

Founded 2 Years, Annual Sales in the Hundreds of Millions, Products Distributed Nationwide: She Says the Core Competence of New Distributors Is...

The following is the speech delivered by Ms. Xu Yuren, Deputy General Manager of Guangzhou Shangrui Marketing Planning Co., Ltd., at the 5th FMCG + Internet Conference hosted by New Distribution, and has been organized and published for readers. Shangrui Marketing is a service-oriented distributor focused on the new retail sector, with its core operational battlefield being B2B platforms such as Alibaba Retail Link. Through digital operations, Shangrui helps brand owners achieve deep distribution. Although Shangrui's business is only two and a half years old, it is estimated to be the youngest distributor in the conference. However, its growth rate is quite good. Through two years of development...