Consumer & Categories
Trends in the Transformation of the Zero-Supply System in the New Consumption Cycle
China's FMCG industry is undergoing a profound channel transformation and value reconstruction. Against the backdrop of shifting from incremental to stock market growth, consumer behavior preferences, supply chain efficiency improvements, and offline business format innovation have become industry focal points. Distributors, brands, and retail channels are seeking positioning and breakthroughs in the new cycle. At the 5th China FMCG Retail Innovation Conference on August 20, Pan Jinju, partner of Kuanzhai Ventures, provided an in-depth analysis of the cyclical characteristics, competitive environment, and future trends of China's consumer market from an investment perspective. The following is her speech (partially abridged), compiled by New Distribution for readers.
潘金菊