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Coconut Tree's "Old-School" Poster Sparks Heated Debate: Netizens Say, "Just Stick to the Edgy Ads"
This year's bosses are quite busy. Following the "truce" between Xibei's Mr. Jia and Luo Yonghao, a grand business debate has officially concluded. But the stage never rests—now Coconut Tree's "President Wang" has made a high-profile debut, making a splash. Recently, netizens passing by Coconut Tree Group's headquarters in Haikou, Hainan, were startled by the huge sign reading "Who Will Save the Bankrupt 'Coconut Tree' Group?" The dense black text against high-saturation colors resembled a debt collection notice in a residential corridor.
杨阳Excellent Brands All Have Good-Looking Packaging
Recently, Nongfu Spring partnered with the Forbidden City to launch a zodiac commemorative "Golden Pig Set" premium water, which not only won widespread social acclaim but also tagged the brand with an image of "high-end, grand, and elegant." In fact, from Jiang Xiaobai's copywriting bottles to Luckin Coffee's cup sleeve creativity, from Wang Laoji's red can packaging to Xiaoguan Tea's "masterpiece" packaging, these all reflect a profound truth: excellent brands often have good-looking packaging.
杨阳Deconstructing 'Retail Link': What If Sister Yang Were Jack Ma?
Alibaba's B2B division is aggressively promoting 'City Partners' to sign up small urban shops for its new procurement platform, Retail Link. This initiative could become a breakthrough for Alibaba to expand into offline实体经济, leveraging data, logistics, and financial services to create a vast network of mom-and-pop stores.
杨阳