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Articles by Iris Jiao

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Brand Marketing

Genki Forest, Nongfu Spring, Oreo, Wangbaobao and Other Established and Emerging Brands Make the Tmall Top 100 'Good Products' List

In the context of consumption upgrading, the food industry, driven by consumer demand, must keep up with trends while strengthening quality management to win in the market, and the rational use of the internet and digital marketing can further enhance brands. The 'Tmall V List' is a category-specific recommendation list based on consumption data from Alibaba's platform users, combined with consumer selection results. It releases 10 to 20 star products monthly and serves as Tmall's official 'good products' list, a 'quality life shopping guide' that 'makes choices simpler'.

Iris Jiao