Articles by 戴曼曼

Blue Moon, a Marketing-Savvy Brand, Falls from Its Pedestal; Distributors Say 'Good Product but Poor Marketing'

Blue Moon, once the dominant laundry detergent brand in China, has seen its market share decline from 23.4% in 2012 to 20.3% in 2016, while Liby has risen to become the new market leader with a 26% share in 2017. Distributors lament that despite a good product, Blue Moon's marketing has been ineffective, leading to its fall from grace.