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Articles by 罗凯
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Hecai Trading's Second Growth Curve - Shendu Yigou
At the 9th China FMCG Innovation Conference and the 2nd China FMCG Hard Discount Conference & 2nd China FMCG Distributor Conference, Mr. Luo Kai, founder and general manager of Luoyang Hecai Trading Co., Ltd., shared his insights on building a local B2B platform, Shendu Yigou, as a second growth curve. He discussed the reasons, stages, measures, and challenges of self-building a local B2B platform, emphasizing the importance of retail thinking and data-driven operations.
罗凯Zero Payment Terms, 3,000 Small Stores, Monthly Per-Capita Output of 500,000 RMB per Salesperson: The Second Curve Methodology for a Trading Company!
This article is a first-person account by Mr. Luo Kai, General Manager of Luoyang Hecai Trading Co., Ltd., about building a local B2B supply chain platform. Founded in 2006, the company initially dealt in snacks, condiments, and batteries before focusing on leisure food in 2010. As of now, it distributes over 70 well-known international and domestic brands, including Strong, Lay's, Wrigley, Perfetti Van Melle, Alps, Wuqiong, and Orion, with 4,000+ SKUs, 100+ employees, 10,000+ square meters of warehouse space, and 50+ vehicles. In the past three years, the B2B platform business has grown to nearly 100 million RMB in sales.
罗凯