Articles by IMS创始人

It's Not Consumption Downgrading, It's the Era of Social Consumption

This article argues that China is not experiencing consumption downgrading but rather entering a new era of social consumption, where different consumption eras coexist. It highlights the rise of the 'aspirational class' leading the fourth consumption era, which emphasizes shared values, sustainability, and experiences over material possessions, and discusses how brands must adapt their marketing strategies to this new reality.