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Cheese Sticks Riding the Wave: Gross Margins Exceed 40%, Price Wars and Homogenization Issues Yet to Be Resolved
The cheese stick sector is booming, with gross margins exceeding 40%, but price wars and product homogenization are pressing issues. Leading company Milkground has seen rapid growth, yet industry experts urge a focus on product differentiation and R&D.
闫淑鑫"High-end" saved the instant noodle market, but you may face the embarrassment of not being able to afford it
The recovery of China's instant noodle market is becoming increasingly evident. According to Nielsen data, in 2018, instant noodle sales volume grew 3.2% year-on-year, and sales value grew 8.0%. Meanwhile, the 2018 annual reports of Master Kong and Uni-President confirmed the industry's recovery, with their instant noodle revenues increasing 5.73% and 5.66% respectively. Industry insiders point out that under the consumption upgrade trend, companies like Master Kong and Uni-President are upgrading and innovating their products to meet consumers' increasingly diverse needs, which is a key reason for the market's recovery. However, consumers seem less receptive to the continuously upgraded high-priced, high-end noodles than companies expect. Some netizens exclaimed, "If we don't work hard, we can't even afford instant noodles!"
闫淑鑫